Great leadership is vital for charities and not-for-profits, especially as the sector grapples with significant challenges. From the increasing demand for services driven by the cost-of-living crisis to intensifying funding pressures and evolving donor expectations, these organisations need visionary leaders to navigate complexities while staying true to their mission. 

At Pure Executive, we have worked alongside many charities and not-for-profits, connecting purpose-driven leaders with organisations that require their expertise, innovative thinking and passion. Whether placing Finance Directors, Chief Executives, Trustees or Non-Executive Directors, we have seen first-hand how the right leadership transforms organisations and safeguards their future.

Making an impact together

Below are just a few examples of how we have helped charities and not-for-profits build stronger teams: 

  • East Anglian Air Ambulance: Trustees Marie Sigsworth and Charlotte Hignett have strengthened the charity through robust governance. Gina Hardingham will also be joining as Finance Director in January 2025 to help strengthen financial stability.
  • NIAB: COO Dr Martin Dougherty joined in October 2024, to develop the business strategy ensuring NIAB continues to lead the future direction of food and crop production. 
  • Rewilding Britain: COO Marian Carson joined in April 2023, bringing strategic leadership to one of the UK’s most exciting conservation projects. 
  • The Forum Trust: CEO Chris Gribble stepped into his role in October 2023, energising this arts charity with a fresh focus and direction. 
  • Independence Matters: CFO Zaliha Williamson and Non-Executive Director Tom Thornley are helping this not-for-profit CIC navigate complex financial and operational challenges. 

Working in partnership 

We don’t just fill roles. At Pure Executive, we take the time to get to know our clients. By understanding each charity’s unique culture, challenges and goals, we ensure every placement aligns with their mission and values. By doing so, we ensure that every placement is a perfect fit. 

As Sarah Atkins, Director of People and Culture at East Anglian Air Ambulance, explains: 
"Pure Executive worked in true partnership with us. They took time to understand the brief, challenge our thinking and draw together an impressive and comprehensive set of candidates. We were delighted with our successful appointments, finding a perfect fit for our organisation." 

We also support candidates throughout the recruitment process, preparing them for the roles they are stepping into. Non-Executive Trustee Charlotte Hignett shares her perspective: 
"Pure approached me about the opportunity and although having previously interviewed me, they did a specific interview for this position. They briefed and debriefed thoroughly after each stage and managed the offer process through to my induction. It was clear they had a strong relationship with the charity and really understood what they were looking for." 

Our approach is more than transactional; it’s collaborative and this ethos extends across everything we do. Our Charity Leaders Group, hosted by David Culley, has been bringing together leaders of the region’s charities for over 15 years, providing a space for leaders to share insights and explore sector challenges through expert-led discussions. Topics have ranged from fraud to the impact of AI and our next session is in March 2025. If you would like more information or to join, please get in touch. 

Why our approach works 

Our approach is built on three core principles: 

  1. We dive into each charity’s culture, challenges and goals to ensure alignment.
  2. We focus on candidates who bring the right skills and a deep commitment to the organisation’s mission.
  3. Our work doesn’t end when a leader is placed; we are there every step of the way to ensure success for both the organisation and the candidate. 

This commitment has helped leaders strengthen financial foundations, expand services and launch initiatives that make a real difference in their communities. 

As Chris Gribble, CEO at The Forum Trust, reflects: 
"My experience working with Pure Executive was very positive. They provided clear, purposeful briefings and ensured there was absolute clarity on the process and timelines. This made a significant difference in helping me transition smoothly into the role." 

Get in touch 

At Pure Executive, we believe in the power of great leadership to drive positive change. If your charity or not-for-profit needs support finding the right leaders, we would love to start the conversation. Contact us today to learn more.