Head of Sales - Director Designate, J46064


Working alongside the Managing Director and forming an integral part of the senior leadership team, Pure Executive are working exclusively to recruit the newly created position of Head of Sales – Director Designate.

This privately owned mobile crane operator has grown to over £10m turnover with ambitious growth plans for the future. The business has diversified over time from crane hire in to general haulage and training provider to become a first class all round provider to its growing customer base.

The business now needs a commercially focused Head of Sales to drive the business plan for customer attraction, retention and satisfaction. You will be responsible for increasing sales across three divisions improving EBITDA.

Key Responsibilities:
• Build and develop the sales team, offering leadership and guidance to them and the wider business
• Lead the commercial sales strategy ensuring that plans and goals are set, monitored and achieved
• Provide senior management with the relevant management information to support various sales performance including a high degree of trend analysis, market monitoring and result tracking
• Introduce a range of KPI reporting in line with managing the sales team to set and achieve targets
• Maximise existing and new business opportunities through enhanced customer contact i.e. “promote and launch” new plant / equipment when purchased through social media and direct customer contact
• Evolve CRM segmentation to deliver improved targeting and personalisation, leading to increased sales and customer engagement
• Enhance fleet utilisation rates

Skills and Experience:-
• Proven track record in driving sales growth within an SME environment
• Experience within mobile crane hire or other plant hire sectors would be highly desirable
• Strong stakeholder management and leadership skills
• Advanced understanding of utilising a CRM system
• Understanding of P&L, budgets and profitability
• Excellent communication skills at all levels

A basic salary of £60k to £80k is on offer (dependant on experience) plus an uncapped bonus / commission structure to be agreed with the successful candidate.

If you would like more information on this opportunity then please contact Andy Dowsett at Pure Executive on 01245 708808.